Our customers love our huge product assortment that we are offering in our shop. They can choose from a wide selection as well as from a range of styles across all relevant price points. Thereby, we bring together two distinct business models.
On our website, you cannot only buy third-party products. We are equally proud of our unique and growing private labal assortment. Our private label offering comprises popular designs at significantly lower prices than in traditional retail. In a nutshell: great value for money.
The development of our exclusive design products starts with the analysis of data trends on our platform. By now, we have designed, sampled, tested and launched more than 5,000 exclusive SKUs. Our true product passion is reflected in several awards that our products have won, for example from German consumer organisation “Stiftung Warentest”.
By adding third-party brands, we create an even broader assortment, which we also carefully curate for our customers. We generally do not stock these items in our warehouses, so we have no burden on the cost side. At the same time, this additional offering and the constant communication with our customers provide us with valuable insights into how we can further optimize our product range.
Studio Copenhagen is the high class brand in the home24 world. It stands for modern and scandi furniture, sometimes even created by renowned Designers. In terms of material, craft and design quality, Studio Copenhagen’s pieces are on par with top designer furniture brands.
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Ars Natura appeals to those who prefer natural materials. If you look for robust and long-lasting pieces made out of solid wood, you will find them here.
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Mørteens is the brand for Scandi lovers. The furniture features light wood, elegant, retro-styled and typical Scandinavian color palette. Our Lindholm series – a customer favorite – is also a member of the Mørteens family.
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Ars Manufacti serves the Industrial trend. Rough wood and painted metal elements, combined with vintage looking leather, are the key elements, as exemplified by the bestseller series Manchester.
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The BUTLERS brand places great importance on hospitality and being with loved ones. The focus is therefore on products for the segments of decorating, gifting, cooking, living and tableware, which make the common beauty accessible, tangible and affordable for many.
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