home24’s products are marketed on its platform, which comprises two distinct business models.
Firstly, the third party and white label business, which offers a broad assortment to cater to the long tail of the home and living mass market, generating a high conversion. These items are usually not kept in stock, minimizing inventory risk. And secondly, the private label business, which is vertically integrated and features bestsellers sourced at highly competitive prices directly from selected manufacturers and other suppliers, offering superior margins.
home24 has invested in its state-of-the-art, scalable technology platform, including advanced big data analysis tools, to offer its customers the best shopping experience.
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