Since 2009, we have revolutionized the way you can buy furniture, lamps and home accessories. When the home24 brand was born in 2012, our goal was to improve the shopping experience and provide an extensive and great value collection of online furniture that addresses all tastes and budgets, making shopping easy and fun.
The home24 platform is available in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium, and Italy – and in Brazil.
Since April 2022, the Butlers brand, with around 100 locations in the DACH region and over 25 franchise stores in other European countries, is also a part of home24. Together, we are creating a platform that is unique in Europe, offering inspiring product ranges for complete living areas - from large pieces of furniture to tabletop accessories. Our customers benefit from a first-class shopping experience that combines the advantages of both the online and offline world.
home24’s products are marketed on its platform, which combines the best elements of two distinct business models: third party and white label products to drive choice and conversion, and our private label products that drive margins and offer amazing value to our customers.
We are investing heavily in our best-in-class platform and thus in home24's profitable growth. For us, technology and data-based decisions are the driving forces for efficiency across our business, empowering data-driven decision-making and automation.
We always meet our customers where we can reach them best: either online via our platform or offline in our showrooms and outlets. Since 2012, we have been successfully pursuing this go-to-market strategy, which allows us to physically present our brand and also generate around 10% of our annual revenues.
More than 200,000 SKUs available to our customers across different styles. Customers love our wide selection of products. On our website, they can choose from a relevant assortment for all home & living areas and a wide range of styles.
