The home24 platform - a unique model

Through our e-commerce platform, we offer our customers a state-of-the-art shopping experience - for us, this includes not only the best online shopping experience, but also the opportunity to experience home24 in-store, if required.

We have one goal: to help our customers create their own personal "Happy Home",... offering great value products people love...

Our e-commerce platform offers a broad, carefully selected assortment of relevant third-party brands combined with an appealing range of private labels which are exclusively available at home24. Since we are both manufacturer and retailer, we can provide our furniture at highly competitive prices. In addition, we usually keep our private label products in stock and can therefore ship them with very short delivery times.

... by making their shopping experience convenient and inspiring

In addition to fast, reliable and flexible delivery times - which we now partly manage via our own delivery teams - our customers benefit from comprehensive service options such as the assembly of their desired furniture, as well as convenient payment options and other advantages of online shopping such as a generous right of return in Germany.

Furthermore, we present our customers with individual recommendations based on their interests, which inspire and help to make complex purchasing decisions easier.

Tech company by heart

Technology and Big Data are driving forces for our unique platform. This is something that benefits the entire company, because all business processes are seamlessly integrated through the value chain.

Our customers take advantage of Big Data through a continuously optimized product assortment and a personalized shopping experience. By linking specific forecasting tools to our sourcing platforms, we strike a balance between short delivery times and low inventory costs. We also supplement our internal data with information from external sources on general market and price developments, any risks that we can counteract at short notice, and current trends to which we continuously adapt our offering.

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