Story of home24

  • July 2022: Start of the curated market place in Germany on the home24 website.
  • Alliance for growth: in April home24 takes over the home accessories expert Butlers
Successful IPO: since February Mobly S.A is listed on the Brazilian Novo Mercado of B3
A clear standard in terms of climate protection: home24 calculates its ecological footprint for 2019 for the European segment, considering Scopes 1-3, and offsets it completely
  • Major milestone achieved: In Q4 2019 home24 posted its first group-wide profitable quarter
  • Roll-out of the largest logistics centre (70.000 sqm) in Halle/Saale
IPO: since June home24 is listed on the Frankfurt Stock Exchange
  • The first print catalogue is published
  • First home24 outlet store opens in Berlin
home24 acquires Fashion for Home and integrates its assortment & showrooms and as a result Marc Appelhoff becomes Co-CEO of home24.
home24 launches in Italy, Belgium and Switzerland
home24 launches in Austria
  • home24 acquires Mobly Comercio Varejista Ltda. which today is the Latin America segment
  • Launch of first TV campaign “Arsch der Welt” in Germany
  • home24 launches in the Netherlands and France
  • Omnichannel concept expanded: home24’s first showroom opens in Berlin
Launch of the Copperfield sofa, one of our first and most successful private label products; in the following years, private label brands will be an important part of the curated assortment
home24 and Fashion for Home are founded and launched independently as one of the first online offerings for home & living products in Germany